ABOUT ALEJANDRA COLLECTIVE
Alejandra Collective is more than a sustainable luxury brand, it’s a celebration of culture, craftsmanship, and conscious design.
Founded by Alejandra Abondano, a Colombian-born designer based in Melbourne, the brand creates handbags, jewellery, and leather accessories that bring together Australian design and artisanal tradition.
Each piece is handcrafted in small batches using sustainable materials such as by-product leather, hypoallergenic 970 silver, and sustainably harvested palm straw.
What makes Alejandra Collective unique is its dedication to timeless style and meaningful craftsmanship. By working directly with artisan communities, every accessory carries a story supporting sustainable practices and keeping cultural heritage alive.
Alejandra’s vision is simple: to design accessories that inspire confidence, spark joy, and travel with you through life. Made to last and even to be passed down, each piece is functional, versatile, and imbued with a boho-chic spirit the perfect companion for everyday wear or your next adventure.
At Alejandra Collective, you’re not just wearing an accessory you’re carrying a piece of art, culture, and story that stays with you for years to come.
At Alejandra Collective, we believe in the joy of authentic style, where sophisticated femininity meets effortless boho chic. Founded in 2020 by Alejandra Abondano, a Colombian-Australian designer. Our brand began as a small market stall offering a handful of handcrafted jewellery pieces and traditional mochila bags. What started as a passion for artistry and design quickly grew into something much greater—a journey of empowering women through beautifully crafted accessories that blend functionality, quality, and timeless elegance.
Our story took a transformative turn during the pandemic. As women embraced the idea of personal expression, our interchangeable bag straps became a hit, allowing customers to create their own signature style.
Recognising a gap in the market for accessories that combined modern design with traditional craftsmanship, we expanded into our leather collection—premium, versatile pieces designed to last for many years. Our designs are inspired by travels, capturing the essence of adventure and culture, and are made to be worn all year round.
Alejandra Collective is more than just accessories—it is a celebration of creativity, authenticity, and style integrity. Our accessories are thoughtfully designed for women who are smart, adventurous, and appreciate quality. Each piece is handcrafted using sustainable materials like hypoallergenic 970 silver, gold 24k, soft Colombian leather, ethically harvested palm straw, and fair-trade acrylic. We work directly with skilled artisans who bring our designs to life, ensuring ethical practices and fair wages.
At Alejandra Collective, we create more than accessories—we create stories, memories, and moments of happiness.
Meet The Founder
Alejandra Abondano is the creative force behind Alejandra Collective, a brand that embodies her passion for fashion, craftsmanship, and sustainability.
Born and raised in Bogotá, Colombia, her love for design began at a young age—selling jewellery at school, designing her own bags and clothes, and
shaping a style that fused indigenous traditions with modern fashion.
Her journey first took her into advertising in Bogotá, followed by a move to Australia to pursue an MBA in Marketing. With this blend of creativity and
business knowledge, Alejandra launched her brand, beginning with handcrafted mochila bags and silver jewellery. As her vision evolved, she expanded into
leather collections that harmonise traditional artisan techniques with contemporary boho-elegant design.
Alejandra’s connection to traditional craftsmanship deepened as she became aware of the challenges faced by artisan communities in Colombia. Many artisans,
particularly in rural areas, relied on their craft as their main source of income but often sold their work at unfairly low prices in local markets. Weather conditions,
such as heavy rains, further disrupted their ability to sustain their livelihoods.
One of the communities Alejandra Collective proudly works with is the Wayuu community, an indigenous group living in Colombia’s desert region. Known for their
intricate handwoven mochila bags, their artistry is world-renowned but often hindered by limited access to water, electricity, and employment opportunities. Driven by
a desire to make a positive impact, Alejandra partnered with non-profit organisations to help provide these communities with access to water, education, training,
and essential resources.
Through Alejandra Collective, Alejandra combines her heritage, creative vision, and commitment to sustainability, creating timeless pieces that celebrate artistry,
empower women, and uplift the communities who craft them.
"I believe that jewellery and bags are an expression of every woman's individuality—how she wants to be seen by the world. They are adornments that tell her unique story. It’s about bringing happiness, mixing and matching, creating layers, and embracing the joy of self-expression. For me, Alejandra Collective is an extension of that"
Alejandra Abondano-Founder & Creative Director